Monday, 20 June 2011

Research report

Research report for Chase and Status Music Video.


The research I undertook for Chase and Status Music Video consisted of Looking at some of the video they have already and to check the genre of the song their featuring Tempa T. I looked at a lot of chase and status videos to see if they have and similar characteristics in most of them to see if they had anything special in their video so their audience could tell it was one of their videos, I did the same for Tempa T, since Tempa t is a Vocalist and he does a complete different genre of music I had had to figure a way to mix these two genres together. Which in this case Since tempa T is a Grime artist and Chase and Status are Drum and Bass/ Dubstep I thought of what people would like better and could relate to, which was a Club/ Gig Since both Artist goes on tours Tempa T is capable to get crowds hyped up and Chase and Status can keep the crowd hyped. I thought  Tempa T was more of a Violence artist and chase and Status was more about dancing and parting so I thought the video should be contradictive to Tempa T lyrics as in if the lyrics where too violence I would want people to see that in a video so I would either dub it out or just do what he says but make it funny. If I could of spoke to either of the artist I could of seen what they want in their video or got their opinion on the video, Since it is their video. Since they would know what their target audience would be I feel that this is the best form of research as I could see their videos whenever I wanted to get new ideas for the new video.

Conclusions from Primary research  
From looking at many various videos from both artist I found that what they thought was what the crowd wanted I looked at a few gig videos and both crowd and artist enjoyed it. The audience is an important part of the music Chase and Status plays because if the audience didn’t like it they would have no one to listen to their songs and they would be able to go on tour and perform at gigs.  I found the for Tempa T it isn’t as audience orientated as Chase and Status  he music is about life and he like doing and about friends and parties and the thing both artist had in common was partying, So the best way to portray this was to what both artist had in common.

Conclusions from Secondary research
The secondary research consisted of watching tons of similar Music video and Gigs on youtube and their website for information about them. I looked at how Chase and status portray themselves and how Tempa T does as well. Chase and Status go for a more party vibe or just a chill and listen to music vibe, where as Tempa T is a more violent hyped artist where his music is about fighting, partying and being with friends. This led me on to seeing if could do the music video about anything else, but there wasn’t much I could of done it on and their wasn’t many video which featured grime artist in a dubstep/ drum and bass song. So in a way this won’t be a cliché of a music of this type of genre. if I could do it without having what both the artist have in common i would have Tempa T walking around looking for the club he was playing at and have him find the club before the song drops so soon as he grabs the mic the song  starts properly.
Length of the music video will be approximately  4minutes.

Research Conclusions 
From  the conclusions there are certain things that I will be adding  into my music video.  I shall have Tempa T on stage and in the club and Gig so it targeting both type of audience, and whilst he's on stage MCing Chase and Status will be in the background Djing /Mixing . As for using clubs and gigs  for the introduction to show what everyone is getting ready for, I feel that the club and gig might not be enough cause i could use a party instead of the gig, I will have the opening scene the places Tempa T and Chase and Status are playing and then it will be in the TV the zooms out to show a guy watching to see the time and  location of the place, Then it will show people getting ready. i will Include VIP part of the club where Tempa T and Chase Status will be and will have other VIPs

Sorry It's not a JPEG it doesnt work on my laptop.

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